My work with Kings Hawaiian through Haymaker in LA started at the height of COVID. Productions had been shut down which meant their spring campaign was user generated. But as soon as studios were allowed to operate again the agency asked me to direct the stop motion sandwich builds that would inter-cut the user generated content. Haymaker later partnered with Epoch Films and director Dugan Oneal to shoot a series of TVC’s and digital content featuring Guy Fieri for which I again directed the food cutaways. The food shots needed to seamlessly inter-cut with the footage shot by Dugan and his cinematographer Eduard Grau.