I had the pleasure of directing and shooting nearly 10 spots for Red Robin over the course of two years. We enjoyed a great creative synergy with both the brand and agency (Integer) which allowed us to fine-tune the agency’s creative vision and the brand’s voice over time. It was important to shoot on location in real restaurants, embracing location while balancing authentic performances and showing off their burgers in a way that felt natural and optimized taste-appeal. Many of the spots include lifestyle scenes inter-cut with food footage that was shot both on location and in Canteen’s LA studio.